| pletcherdzb | Дата: Четверг, 23.05.2013, 12:33 | Сообщение # 1 |
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For a majority of site owners , the most focal craze is to get their page listed on the top rankings and initial pages of search engines. Hence how does one go around doing it? There are no detailed norms by which you can get there, while there are methods available for the same. A search engine optimization project is not simple and hence has to be undertaken with utmost importance and proper attention should be given to minute details as well. <br /><br />The most excellent substitute is to set up Google alerts. The reason being, Google would always notify you by sending an email, if there are any queries concerning the keywords that you use on your page to sell and promote your products. This tool would also help you know about the news that interests you. Apart from this, from the business point of view, it will notify if your opponents are making better business because of their keyword and content usage. Moreover, the main thing would be, these alerts would tell you what the users are mainly looking for, regarding your page, hence that you can effectively develop content articles and blogs and put up links that will enable users to browse through their needs on your page. In this way you will get maximum amount of traffic for your page.<br /><br />
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Get It In Writing Save all of your email correspondence with clients including emails you send and emails you receive. Sometimes what is not said verbally is articulated in writing. For example, I write much better than I speak, therefore I am more likely to put my ideas forth via "ink" or "type" than I am to verbalize them. In either case follow up your contact by placing everything in writing. You will need that paper trail in case something goes wrong e.g., a refusal to pay for services rendered.<br />
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Make Changes, If Necessary Sometimes projects change as the work goes forward. If it is a minor change, such as cropping a few extra photographs, you can probably "eat" the additional labor. However, if your project increases in size, let's say your clients now want a 12 page website instead of an 8 page site, they need to know that you need to be compensated for the extra work. Specify in your proposal letter that any changes to the project will incur additional charges; remind them of this "clause" should any major change be proposed. Your customer may decide not to go with the larger project after counting the additional costs.<br />
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Write a Contract I have done fairly well without contracts. Many of my customers know me quite well, therefore the proposal letter serves as a contract of sorts. I also require my customers to pay me 50% as an advancement; if they walk away from the contract upon completion of my work their website does not get uploaded to the internet. At the very least I have partial compensation for my hard work. Your experience or risk factors may be much different than mine; certainly use contracts if your customers are not well known to you or you do not have a previous business relationship.<br />
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In summation, every satisfied customer is a potential referral for new business. Keep those communication lines open and understood and you will garner additional projects because of your sound business practices.<br />
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©2005; Matthew C Keegan, LLC
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